Messi enters the world of fashion and presents his own clothing brand

Lionel Messi is a worldwide superstar and in order to grow his brand, he has decided to follow the lead of other superstar athletes, such as Cristiano Ronaldo, by having his own clothing brand.

On Wednesday, the Argentine presented the clothing brand in Barcelona, which will be on display at Santa Eulalia (Paseo de Gracia, 93) for a month.

Maria Sol, Messi’s sister, will be the brand manager for the project with Gini Hilfiger.