For 50M euro, Atletico Madrid change the name of …

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Atlético de Madrid Sociedad Anónima Deportiva already has a new partner to rename its new stadium, which will no longer have a Chinese surname, in favor of a more Roman and Extremaduran one.

As confirmed by several sources close to the negotiations, the rojiblanco club has reached an agreement with the real estate company Civitas Pacencis in order to become, for around 50 million euros over five years, the replacement of Dalian Wanda.

From the season starting on August 14, Colchoneros fans will go to the Civitas Metropolitano, as the rojiblanco stadium will be called, instead of the Wanda, as the Atlético de Madrid stadium was colloquially known. Madrid since he moved from the old Vicente Calderón.

According to these sources, the real estate company controlled by Alejandro Ayala and Jordi Llauradó, a partner of FC Barcelona, ​​​​will pay around 10 million euros per year to keep the ‘title rights’ contract, as this type is called in ‘ marketing of sponsorship contracts.

This is a similar amount to that paid by Dalian Wanda, which has been naming the new Metropolitano since 2017 thanks to the fact that it paid 50 million euros to place its name at the top of the stadium for five years.

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The Chinese multinational had previously become a shareholder of the club. In 2014, it disbursed 50 million euros to buy 20% of the red and white sports entity. He had even given the club millionaire grants to help it develop quarries or youth football academies.

Civitas Pacensis will be more than just a ‘sponsor’ of the course, in which the agreement with the Chinese was reduced. Specifically, through Wanda Madrid Investment, a company that had donated 15 million euros to the facilities without asking for reimbursement. Alcorcón and Alcalá de Henares, as well as in the vicinity of the Wanda Metropolitano. But in 2018, saddled with debt, he had to sell his stake in the club to Israeli investor Idan Ofer, who managed to own 33% of the capital before the €181m raise last summer was made for them. introduced the institution to. economic problems and that led to the entry of the venture capital fund Ares.

Civitas Pacensis has become one of the real estate companies that has acquired the most land in Spain. Although its national market is Extremadura, mainly Badajoz, after acquiring many assets from Banco Santander, the company wants to sell around 2,000 houses a year.

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