Real Madrid together with Adidas unveiled the third kit of the 2023/24 season, a kit that tells the story of its crest in a bold new way and shows the club’s place as a European legend.
A tribute to Real Madrid’s iconic jerseys of seasons past, the new collection brings back an iconic colorway in black, updated for the new season via a bright yellow break in the club crest and sponsor logos.
In addition, Los Blancos and Adidas have also used the gray color for the three stripes found on the two wings of the third shirt.
“Back to black. Adidas’ 2023/24 jersey is here,” he wrote in Real Madrid’s post on social networks.
The result is a shirt that looks to remind fans of iconic moments from the club’s great European nights, including the club’s record 14th Champions League win.
In particular, the color black has been chosen to mimic what was worn when Real Madrid were crowned champions after an epic UEFA Champions League final in 2000, evoking a sense of nostalgia and confidence.
Real Madrid’s third kit for the 2023/24 season is available to buy now from Adidas, and costs around €100 in official stores.