From the first place to the 27th: Ronaldo is no longer at the top of the most marketed athletes in the world

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Cristiano Ronaldo has fallen from the first place to the 27th in the list of the most traded athletes in the world.

The 38-year-old in previous years was ranked with names such as Serena Williams, LeBron James, Lewis Hamilton and Lionel Messi in last year’s ranking.

But, CR7 has fallen below the list made by SportsPro and NorthStar Solutions Group.

They’ve crunched the numbers based on brand strength, total addressable market and economics.

And Ronaldo now finds himself behind several other footballers, such as Kylian Mbappe, Robert Lewandowski, Harry Kane, Alphonso Davies and Bukayo Saka.

The Al-Nassr striker also follows many female players such as Alex Morgan, Megan Rapinoe, Lucy Bronze, Leah Williamson, Beth Mead and Alexia Putellas.

It hasn’t just been bad for Ronaldo, as cricketer Virat Kohli has suffered a steep drop from seventh in the top 50.

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After winning the World Cup and his transfer to Inter Miami, Messi ranks as the most marketable sports star on the planet with a score of 94.81 out of 100.

Basketball stars James and Giannis Antetokounmpo take second and fourth place respectively.

US players Morgan comes in third and Rapinoe is fifth.

In sixth place is American skier and two-time Olympic gold medalist Mikaela Shiffrin.

Hamilton is seventh just ahead of Formula 1 rival Max Verstappen who completes the top ten.

Gymnast Simone Biles is eighth and Mbappe is ninth.

Footballers dominate the top 50 with Neymar, Luis Suarez, Erling Haaland, Thiago Silva, Son Heung-min, Mo Salah, Marcus Rashford all featuring.

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