Are Real Madrid showing the world how to go about their transfer business?

Real Madrid have long been the club of the galacticos. Under president Florentino Perez, the club pursued a transfer policy of signing the world’s best players, almost regardless of the cost, leading to the arrivals of the likes of Zinedine Zidane, Ronaldo and David Beckham.

To an extent, that remained over the next decade, with the likes of Kaka and Cristiano Ronaldo following suit, before making a comeback with the additions of Gareth Bale and James Rodriguez. Not all of those signings worked, with the likes of Kaka and Rodriguez particularly disappointing, whilst many quarters of Madrid feel that the jury is still out on Bale.

That led to a surprising change in policy, with a gradual change of approach implemented. It started in late 2014 with the symbolic signing of Marco Asensio indicating the start of a new approach, with the bright young Mallorca talent signed for under €4 million ahead of rivals Barcelona.

Since then, it is a policy which has stuck and come to the fore this summer with two high profile additions. 19-year-old Theo Hernandez joined from city rivals Atletico Madrid, despite never having played a game for them, in a £25 million deal, whilst another £15 million was spent on 20-year-old Dani Ceballos from Real Betis.

Hernandez impressed whilst on loan at Alaves last season, scoring a memorable goal against Barcelona in the Copa del Rey final. Working under now Southampton boss Mauricio Pellegrino, Hernandez established himself as a quality La Liga left-back who would not be content to wait for Filipe Luis to decline at Atletico.